What's next for Miami Heat, Jimmy Butler after Game 7 loss to Boston Celtics?

It’s an ethos established by owner Micky Arison, and it filters through team president Pat Riley

general manager Andy Elisburg, vice president of basketball operations Adam Simon

other front office staffers, Heat coach Erik Spoelstra and his assistants

players and all the way down to intern in the video department.

The goal is a championship, especially with the roster and record they had this season.

But Miami’s season ended short of that objective with a 100-96 loss to the Boston Celtics in Game 7 of the Eastern Conference finals on Sunday.

It was a 4-3 series loss with the Heat beat up and worn down, unable to generate enough offense against the Celtics

who won the three of the final four games of the series after trailing 2-1.

"It feels heartbreaking," Spoelstra said. "We just wanted a crack at it. A crack at Golden State, and just find out, you know, as competitors.