Prince William has Buckingham Palace act like his 'LinkedIn profile' managers

Prince William 40th birthday made Buckingham Palace getting into 'hype man mode,' says expert.

The Duke of Cambridge, who celebrated his birthday in June,

was given a special shout out by the royal family official Instagram account,

indicating the presence of a brand strategy

that would smoothly transition William in his King role.

"As the second in line to the throne turns 40, learn more about His Royal

Highness," read the caption before sharing details of his birth and graduation.

Royal expert Daniela Elser wrote in her column

that Buckingham Palace is shifting into "hype man mode".