Prince William has Buckingham Palace act like his 'LinkedIn profile' managers
Prince William 40th birthday made Buckingham Palace getting into 'hype man mode,' says expert.
The Duke of Cambridge, who celebrated his birthday in June,
was given a special shout out by the royal family official Instagram account,
indicating the presence of a brand strategy
that would smoothly transition William in his King role.
"As the second in line to the throne turns 40, learn more about His Royal
Highness," read the caption before sharing details of his birth and graduation.
Royal expert Daniela Elser wrote in her News.com.au column
that Buckingham Palace is shifting into "hype man mode".