HBO Max “Ceasing” Original Programming Efforts in Parts of Europe
With the merged Warner Bros. Discovery targeting profitable streaming
subscriber growth and $3 billion in cost savings, the company is adjusting its
programming strategy for streaming service HBO Max in parts of Europe.
The entertainment conglomerate will no longer produce originals for HBO Max
in the Nordics, the Netherlands, Central Europe and Turkey, the company said on Monday, as first reported by
Variety
.
Among the originals in these regions have been the likes of Danish family drama
Kamikaze
.
The streamer will also remove “a limited amount of original
programming” to allow it to free up licensing deals.
“As we continue to work on combining HBO Max and Discovery+ into one