ESPN Celebrating NBA Finals from Airwaves to Locker Room

The NBA season is winding down, but ESPN is just getting ramped up.

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With the NBA Finals Game 1 set for June 2, ESPN is launching a variety of

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activations from television sets to the winning team’s locker room to

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celebrate the end of another climactic season.

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It isn’t a championship celebration without a locker room victory party,

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and for the first time ever, ESPN is collaborating with the NBA to feature

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victory goggles inside the locker room.

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The winning team will have customized gold-accented goggles,

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concepted by Arts & Letters Creative Co., created by Matador Project.

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