ESPN Celebrating NBA Finals from Airwaves to Locker Room
The NBA season is winding down, but ESPN is just getting ramped up.
With the NBA Finals Game 1 set for June 2, ESPN is launching a variety of
activations from television sets to the winning team’s locker room to
celebrate the end of another climactic season.
It isn’t a championship celebration without a locker room victory party,
and for the first time ever, ESPN is collaborating with the NBA to feature
victory goggles inside the locker room.
The winning team will have customized gold-accented goggles,
concepted by Arts & Letters Creative Co., created by Matador Project.